Boundless Immersive
Technician at a VR headset in a low-light workshop, warm rim light.
Sales

Hand it to the buyer. Let them sell themselves.

We build interactive and immersive sales tools, configurators, AR, virtual showrooms, sales suites, and VR, that put what you're selling in the buyer's hands. The more they explore, the more they commit.

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The difference

Anyone can show a buyer the product. We put them in control of it.

A buyer who can configure it, explore it, and place it in their own world stops evaluating and starts owning. That sense of ownership, built before a single signature, is what moves a decision. It's the difference between watching a demo and making something yours.

It also answers the question that stalls a sale. For anything big, complex, expensive, or not yet built, an interactive tool lets a buyer see exactly what they're getting before they commit. And it runs on the same 3D we build for your marketing and visualisation, so the tool that closes the deal matches everything that led up to it.

What changes when you hand it over
  • up to40%
    Higher conversion when buyers configure in real-time 3D.
  • 66%
    More engagement with interactive 3D than with a flat 2D image.
  • 82%
    Of buyers open a 3D view the moment it's offered.
Sources: industry studies.
How we work

The way the work actually moves.

Five passes from first conversation to a tool your team is selling with.

Discover.

We sit with your sales team and the buyers they're trying to win.

Define.

We agree what a won deal looks like, and where the tool has to work: the floor, the stand, the call, the website.

Design.

A clickable prototype you can put in front of a real buyer before we build it out.

Develop.

We build in passes: the core interaction first, the polish and the integrations later.

Deliver.

The tool handed over, connected to your CRM and pricing where it needs to be, with the analytics yours from day one.

What we make

Five ways to put it in the buyer's hands.

Most sales need more than one. They're built from the same 3D as your marketing and visualisation, so the tool that closes the deal is consistent with everything that led up to it.

Product configurators.

Let the buyer build exactly what they want, and watch them commit to it.

Real-time 3D where a buyer chooses the options, finishes, and configuration and sees the result instantly, with pricing and a quote attached. Building their own version creates ownership before they've signed anything, and it hands your team a qualified spec to close on. Tied to the same rules as your pricing and manufacturing, so what they configure is what they can actually buy.

Who it's for

Sales teams, dealer and franchise networks, complex and configurable products.

Format

Real-time WebGL, web and in-room, CPQ and CRM integration, AR view-in-room.

What we measure

Conversion, configurations completed, average order value, quote-to-close time.

Lead time

8–12 weeks.

AR product experiences.

Put the product in the buyer's own space, at true scale, before they commit.

Augmented reality that drops the actual product into the buyer's room, factory floor, or site, at true size. It answers the question that stalls a big-ticket sale: will it fit, and will it work here. Most useful when the product is large, expensive, configurable, or hard to bring to the buyer in person.

Who it's for

Sales teams selling large, installed, or made-to-order products. Manufacturing, equipment, furniture, automotive.

Format

WebAR and app-based AR, iPad, iPhone, headset. True-scale placement.

What we measure

Engagement, objections resolved, meetings progressed, conversion.

Lead time

6–10 weeks.

Virtual showrooms.

The whole range, explorable from anywhere, no flights or freight.

A branded 3D space where a buyer explores your full range, configures, and gets close to products without a physical showroom. It runs in the browser, so your team can present it on a call or a buyer can explore it alone, anywhere in the world. The showroom that's open at all hours and never runs out of stock to display.

Who it's for

Remote and global sales, wholesale and B2B, multi-product ranges.

Format

Browser-based 3D, no download, guided or self-serve, embeddable.

What we measure

Dwell time, products explored, meetings booked, conversion.

Lead time

10–14 weeks.

Interactive sales suites and touchscreens.

The centrepiece of the room, on the floor or the stand.

Large touchscreens, touch tables, and kiosks that turn a sales space into an experience: a 3D masterplan or product range a buyer explores by hand, with live availability and detail at a tap. Built for marketing suites, showrooms, and trade stands, connected to your CRM so it's always current, and able to share to a buyer's own device when they leave the room.

Who it's for

Property developers and sales suites, showrooms, events, and trade stands.

Format

Touchscreen, touch table, video wall, kiosk. CRM-linked, share-to-device, connected physical models.

What we measure

Engagement, leads captured, dwell time, units reserved.

Lead time

10–16 weeks.

VR and immersive experiences.

Walk through what can't be in the room.

A headset puts a buyer inside the thing you're selling: a machine they can walk around, a building that isn't built, a space they would otherwise have to fly to. It's the strongest tool for what's too big, too expensive, or too far to show in person, and it turns a trade stand into the busiest spot in the hall.

Who it's for

Trade shows and events, sales centres, high-value and large-scale products.

Format

Quest and Pico headsets, guided or free-roam, single or multi-user.

What we measure

Engagement, dwell time, leads captured, meetings progressed.

Lead time

12–16 weeks.

Buyer configuring a product in a real-time 3D web configurator.
AR product placed at true scale in a buyer's room on an iPad.
Branded virtual showroom rendered in the browser with the full product range.
Touch table running an interactive 3D masterplan in a property marketing suite.
Buyer in a VR headset walking through an immersive product demonstration at an event.
In practice

What it did for the teams we built it for.

Built around the deal each one had to win. Measured against what it replaced.

Boundless · Flow

Flow

Continuous development, creative technology, and support.

Boundless Flow gives you access to an experienced creative technology team without the overhead, delays, or large upfront investment of traditional project delivery.

From immersive experiences and interactive platforms to AI integrations, visualisation, reporting and ongoing optimisation, we work as an extension of your team — designing, building, launching and evolving digital experiences continuously over time.

A single monthly investment gives you predictable access to strategy, design, development, content, support and iteration — so projects move faster and scale as priorities evolve.

Tell us what you're makingHow Flow works
What's included
  • 01StrategyRoadmaps, prioritisation, shaping the work
  • 02DesignBrand, UI, motion, interaction & systems
  • 03DevelopmentWeb, immersive, AI integrations & platforms
  • 04ContentFilm, CGI, visualisation, reporting
  • 05SupportLive monitoring, fixes, optimisation
  • 06IterationContinuous shipping as priorities evolve
One monthly investment · One team · Continuous delivery
Accepting new Flow partners
Let's talk

Got something that's hard to sell from a brochure? We'd like to hear about it.

Book a discovery call, email us, or leave your address and we'll come to you.

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