Boundless Immersive
Automotive

Electric, online, and moving fast. We help you keep pace.

From factory to forecourt, we help manufacturers and their networks train the technician, win the buyer, and launch the model, all from one set of assets, built once and used everywhere.

25+
Years' experience in automotive
8+
OEMs and networks
Automotive sector work
Sector · Automotive

Automotive is in the middle of two big shifts at once.

The cars are going electric, which means a workforce that has to be retrained faster than it ever has been. And the buying has moved online, so by the time someone walks into a showroom, they have usually made up their mind. Both change what good looks like, for training and for selling, and both are where we work. We have built training, sales, and launch experiences for some of the biggest names in the industry.

One in four

UK technicians is qualified to work on an electric vehicle.

IMI TechSafe, 2026
92%

of car buyers research online before they set foot in a showroom.

Cox Automotive
Working with
Stellantis
Toyota
Hyundai
Kia
Ford
How we help

We work across the lifecycle, from the workshop to the showroom to the launch. Here is where we help, and the problem we are solving in each place.

Technician using an immersive training simulation
Technician training
01

Technician and service training.

The challenge

The car is changing faster than the workforce can keep up. EVs and high-voltage systems demand new skills, new models arrive constantly, and most of the network is not yet qualified for the cars already turning up on the forecourt. Training the old way means taking technicians and vehicles off the job, moving people to central facilities, and still not reaching everyone in time.

How we help

We build immersive training that puts the vehicle and the procedure in front of every technician, wherever they are, often in a faithful recreation of their own workshop. They practise high-voltage and diagnostic work safely, as many times as they need, without a car on the ramp. The network gets current faster, training scales across sites without the travel, and nobody meets a critical procedure for the first time on a live vehicle.

Buyer exploring a vehicle in a virtual showroom
Dealer experience
02

Dealer and retail experiences.

The challenge

By the time a buyer reaches the showroom, the decision is mostly made. They have done their research online and they arrive expecting to feel something a brochure could never give them. But no dealer can keep every model, trim, and colour on the floor, and a flat configurator on a website does little to make someone fall for a car.

How we help

We build interactive and immersive experiences that hand the car to the buyer: configure it in real time, see every spec and finish, place it on their own driveway, or step inside a model the dealer does not physically have. The showroom stops being limited to what is parked outside, the buyer becomes part of the decision rather than a spectator, and the moment that wins the sale happens with you, not on a competitor's website.

Photoreal CGI vehicle render for a launch
Launch
03

Launch and product visualisation.

The challenge

A new model has to land with the world before a single production car exists, usually across every market at once, and often while the real vehicle is still under wraps. You cannot photograph a car that is not built yet, and a global audience expects to experience the car, not just look at a picture of it.

How we help

We build the launch from the 3D up: photoreal CGI, film, and interactive experiences that make a model feel real before it exists, ready for every market and channel on day one. And the same assets carry on into the configurator, the showroom, and the training, so the car looks consistent everywhere and nothing has to be made twice.

Salesperson rehearsing a customer conversation with an AI avatar
AI avatar training
04

AI avatar training.

The challenge

The hardest parts of the job are conversations: handling a customer on the forecourt, or talking a technical fault through under pressure. Those are exactly the things a network struggles to practise at scale. You cannot put a coach next to every salesperson and technician across hundreds of dealers and dozens of regions, and knowledge gaps stay invisible until they show up as a lost sale or a warranty mistake. Leadership rarely has a clear view of how individuals, dealers, or whole regions are actually performing in the moments that matter.

How we help

We build training modules with AI avatars people can talk to: a customer to sell to, or a technical scenario to work through out loud, with the avatar responding like a real person. They rehearse the conversation as many times as they need, in their own time, with nobody watching. Behind it sits a reporting and analytics dashboard: managers see how their team is performing and where the knowledge gaps are, and leadership gets a global view across regions and between dealers, so you can read the whole network at a glance and put support exactly where it is needed.

Working in automotive

Thinking about training, sales, or a launch? We'd like to hear about it.

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