Jamie O'Donnell, co-founder and CEO of Boundless Immersive, highlights the positive impact of broader VR adoption, driven in part by accessible demos in places like Apple Stores.
This exposure helps overcome initial user hesitations about VR, such as concerns over motion sickness. He also points to rapid innovation in the industry, including AI integration with devices like Meta's glasses, which allows companies like Boundless to continuously enhance client projects with cutting-edge features.
Hi, I'm Jamie O'Donnell, and I'm the co-founder and CEO of Boundless Immersive.
Well, I think anything that gets people into a headset and helps them understand the benefits of that experience is a good thing. Right? A lot of people now have tried a headset for the first time simply because they walked into an Apple Store and thought, "Oh, I’d love to try that out."
For us, that’s great, because we no longer face that initial barrier of skepticism things like, “Oh, I’m not sure, I get motion sickness,” or other common preconceptions about what VR might be like. So, we’re seeing fewer of those challenges to overcome.
On the other side of things, there’s now a kind of race to keep developing and iterating on these devices and to push the technology even further. We’re seeing more and more integration of AI, especially with products like Meta's smart glasses.
This gives us an expanding set of tools we can use to add new features to existing projects we've built for our clients. Much like when you get a new iPhone and suddenly have access to new features, we’re seeing that same kind of leap forward with each generation of these immersive devices.
The increasing accessibility and evolving capabilities of immersive tech are reducing entry barriers and opening up new creative and technical possibilities. This trend not only benefits end users but also empowers developers and agencies to deliver richer, more dynamic VR experiences.
